Lynk: On-site and network technology for card acceptance and transaction processing.


Lynk’s success created an unprecedented demand for more salespeople. HR needed to enable sales managers across the nation, those who recruit and hire, to portray the company and its services impressively and admirably. The company needed an effective way to explain the compensation plan, which is as complex as it is innovative. And it needed to deliver this message in a compelling format that is both portable and easy-to-use.

A documentary-style video was the most effective solution for both explaining complex issues as well as impress and engage high-caliber sales professionals. A video could capture the breadth of the company’s offering, include messages from managers around the country and detail the competitive advantages of Lynk’s primary products. It could also address the compensation plan from the perspective of existing Lynk sales personnel. And most importantly it could accomplish multiple goals in the most cost-effective manner.

Interview company management and salespeople as well as customers across the nation to tell the story in their own words.


Managers have a comprehensive and compelling presentation tool that clearly explains the company’s capabilities and assets. The video has succeeded in winning the respect of their most sought-after prospects. The video ensures a consistent message to all prospects and the CD format makes it easy to present via a laptop computer – anywhere, anytime, a distinct advantage for managers with prospects that request discreet meetings.