Benmark: compensation and benefits consulting for community banks


Since its founding in 1988, Benmark, Inc. has established an incredible record of growth. Year after year, the firm continues double-, often triple-digit, sales increases. But as Benmark’s client base exploded, so did the demands on its professional staff. Communicating with banks – that is, providing up-to-date plan data upon request – was increasingly challenging.

Provide on-line access to key plan information for both bank leadership, including the boards of directors that approve and monitor the plans, as well as the plan participants, the bank executives and other employees covered by the benefit plans.

In addition to client services, www.benmark.com was re-designed to provide vital, timely communication to its national network of nearly 200 independent representatives. The front-end or marketing section of the site was also revised to provide relevant, timely news about benefits plans, insurance products used to finance benefits and the agencies that regulate banks in their purchases of benefits. And to reinforce Benmark’s distinction of unsurpassed expertise, the site also contains a library of articles by Benmark professionals published over the years in various banking publications as well as the company's own quarterly magazine.

Benmark reduces the demand on its client service staff while enhancing its leadership image via the most handsome, functional, informative website in its field.